Behind the Scenes: Preparing for CSUN

Vydáno: 31. March 2025

Dear blog readers,

This month, we’ve decided to give you a peek behind the curtain — a glimpse of what it really takes to prepare for a big event like CSUN.

Before you walk into the conference hall and see your favorite companies and products neatly arranged, there’s a lot of planning happening behind the scenes. And trust us, it’s not just the marketing team pulling the strings — sales, customer care, logistics, and operations are all in the mix. Basically, the whole team is involved. We won’t sugarcoat it — there were a few mental breakdowns along the way. But, we survived, and in the end, we think it was a success!

One of the biggest challenges? Preparing all the marketing materials like leaflets, business cards, roll-ups and the booth activities. The hardest part wasn’t designing them — it was figuring out how to get them all to the USA. In the end, our sales representative Jakub had to carry everything himself. You should have seen his face when we told him... priceless.

Four simple black-and-white icons on a light gray background, representing organization and planning part, global logistics of the marketing materials and people, and the booth at the conference. The clean, minimal style gives a structured and professional feel.

So many of you came to see the BlindShell Classic 3 at our booth, and we must say, Tandem was catching a lot of the attention. If you haven’t heard about it, Tandem is an app developed by the BlindShell team that can help you stay connected no matter where you are. It also allows remote access control, so someone you know can help you with your phone settings. What a great feature!

Plenty of you joined our Luna Challenge, and two winners brought home the BlindShell Classic 3. If you haven’t met Luna, she’s a virtual assistant that simplifies your daily life. She can set up a reminder for you, find your favourite recipe or call your best friend. Just tell her what you need, she is always there for you.

A vibrant trade show booth for BlindShell Classic 3, featuring bold red branding, banners with product information, and a welcoming display of accessible mobile phones. The setup conveys innovation, independence, and a focus on assistive technology.
Our sales representative Jakub stands on the left, Sam, our booth star, is on the right, and the BlindShell Classic 3 winner is in the middle. All three men are smiling, creating a warm and friendly atmosphere.

Overall, all the stress and hours of preparation were worth it - meeting so many of you in person, and showcasing our latest model made everything worthwhile. Now, we are slowly starting to prepare for Sight City in May. So book your tickets to Frankfurt, and let's meet!